Kendall's "Internet startup checklist":

1. Idea:

  1. Would YOU write a check for your idea?
  2. Don't spill your candy in the lobby.
  3. Is your idea refining or revolutionizing?

2. Funding:

  1. Are your financials realistic if nothing goes right?
  2. Could you see your investors with a 10X, 20X return in 3 years?
  3. Do you have back-up plans b,c,d before quitting your day job?
  4. Do you have a great answer for the most cynical of investors?

3. team:

  1. Can you build your idea or will it take a team of pros?
  2. Is a specific person on your team essential or can he/she be replaced?
  3. Dont give up the farm to recruit talent.
  4. Hire brave & passionate smart people.

4. Product:

  1. Does your product SOLVE a problem?
  2. Beware of feature creep! Customers & prospects add features, not developers.
  3. Stay focused on money earning features, not cool ones.

5. Marketing:

  1. Is it costly (time/resources) to get branded in your target market?
  2. Make a goal of closing a core group of customers the first year. (traction)
  3. Adjust marketing resources to get traction (don't need much).
  4. Be sure to test your "seo / ad-words / ad-sense" properly before banking on them
  5. Nothing is better than "boots on the street." Start knocking on doors.

6. Customer:

  1. How many "loss leaders" do you have?
  2. Does your idea help your customer or is it just a "nice to have"?
  3. Make each customer feel like they are the only customer you have.
  4. Can your customers be up-sold? Do they have peers they could refer?


January 15, 2010 A little help goes a long way.

The greatest solvable problem I believe is the divide between the “haves” and the “have-nots”, or giving to the greater good. With talented friends, resources, and the Internet, I know I can help make the world a bit easier for a few folks.

Photo: [flickr]

alittlehelp
What if there was a way to quickly receive critical funds to get groceries for a needy family within hours? OR…What if you could donate or tithe knowing EXACTLY where your money went each Friday via an email / rss / txt etc.? Thats the backbone of my idea.  Create a portal that not-for-profits (churches etc.) that could govern the communication / funds between the needy and the blessed.  Not sure if its a money making idea, nor I am not sure I care, but talk about a problem that can be solved with the Internet & kindness of neighbors.

Want to comment? Comments: 4

Posted by Kendall in Greater Good

4 comments so far

  1. good times

    January 15th, 2009

  2. Ladies and gentlemen; My brother. I’m the one that’s always been told that I have a big heart, but I’d never come up with an idea like this. Let alone have the wherewithall to see it come to fruition. My brother’s the one with the big heart, and the ability to see his dreams come true.

    January 15th, 2009

  3. I want join your team to help for the greater good? Can I get an application?

    January 15th, 2009

  4. Love the site and the pics of Alliwoo and yourself! Good luck with this fabulous idea! You brainiac you!

    January 15th, 2009

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