Kendall's "Internet startup checklist":

1. Idea:

  1. Would YOU write a check for your idea?
  2. Don't spill your candy in the lobby.
  3. Is your idea refining or revolutionizing?

2. Funding:

  1. Are your financials realistic if nothing goes right?
  2. Could you see your investors with a 10X, 20X return in 3 years?
  3. Do you have back-up plans b,c,d before quitting your day job?
  4. Do you have a great answer for the most cynical of investors?

3. team:

  1. Can you build your idea or will it take a team of pros?
  2. Is a specific person on your team essential or can he/she be replaced?
  3. Dont give up the farm to recruit talent.
  4. Hire brave & passionate smart people.

4. Product:

  1. Does your product SOLVE a problem?
  2. Beware of feature creep! Customers & prospects add features, not developers.
  3. Stay focused on money earning features, not cool ones.

5. Marketing:

  1. Is it costly (time/resources) to get branded in your target market?
  2. Make a goal of closing a core group of customers the first year. (traction)
  3. Adjust marketing resources to get traction (don't need much).
  4. Be sure to test your "seo / ad-words / ad-sense" properly before banking on them
  5. Nothing is better than "boots on the street." Start knocking on doors.

6. Customer:

  1. How many "loss leaders" do you have?
  2. Does your idea help your customer or is it just a "nice to have"?
  3. Make each customer feel like they are the only customer you have.
  4. Can your customers be up-sold? Do they have peers they could refer?


November 1, 2009 Last of the mohicans

I wanted to post this blog to show how proud I am to be Jennie’s dad. I have never seen anyone quite as excited to ride a bus nor go to school!! (click the video image to see) If you look closely, she doesn’t even turn around to say goodbye for her first day!?! No grass growing under that kids feet!

I tried posting this video to Facebook and they denied it because of the tune in the back that I legitimately bought on iTunes! Crabcakes! Anywho, I am proud that God has blessed me with such wonderful kids and the bonus wonderful feeling knowing this is the last of the rug rats too :)

Want to comment? Comments: 2

Posted by Kendall in family

2 comments so far

  1. Love it! Made me cry.

    October 18th, 2009

  2. Seems like yesterday you posted Kohly’s first day riding the bus. My, how time flies.

    October 18th, 2009

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