Kendall's "Internet startup checklist":

1. Idea:

  1. Would YOU write a check for your idea?
  2. Don't spill your candy in the lobby.
  3. Is your idea refining or revolutionizing?

2. Funding:

  1. Are your financials realistic if nothing goes right?
  2. Could you see your investors with a 10X, 20X return in 3 years?
  3. Do you have back-up plans b,c,d before quitting your day job?
  4. Do you have a great answer for the most cynical of investors?

3. team:

  1. Can you build your idea or will it take a team of pros?
  2. Is a specific person on your team essential or can he/she be replaced?
  3. Dont give up the farm to recruit talent.
  4. Hire brave & passionate smart people.

4. Product:

  1. Does your product SOLVE a problem?
  2. Beware of feature creep! Customers & prospects add features, not developers.
  3. Stay focused on money earning features, not cool ones.

5. Marketing:

  1. Is it costly (time/resources) to get branded in your target market?
  2. Make a goal of closing a core group of customers the first year. (traction)
  3. Adjust marketing resources to get traction (don't need much).
  4. Be sure to test your "seo / ad-words / ad-sense" properly before banking on them
  5. Nothing is better than "boots on the street." Start knocking on doors.

6. Customer:

  1. How many "loss leaders" do you have?
  2. Does your idea help your customer or is it just a "nice to have"?
  3. Make each customer feel like they are the only customer you have.
  4. Can your customers be up-sold? Do they have peers they could refer?


January 30, 2011 medwish

Excited to show the new dynamic site I created to help the folks at MedWish.

Thanks to SewBranded for their fantastic new branding, WordPress, Pagelines, and Ruby on Rails with all the fixins it has to offer (OmniAuth, Devise, etc.). I hope these MedWish rock stars can really use this site to get more medical supplies to the people that need them soonest.

Please check and help out a wonderful group of people doing amazing things at http://www.medwish.org

I believe this project will be the first of many that can benefit from a big idea I have:
A Sustainable Framework of Social Impact I am naming, Reach.  Stay tuned…

Want to comment? Comments: 1

Posted by Kendall in Greater Good


1 comment so far

  1. I would like to know more about Reach as you develop it. I think what you did for MedWish is terrific. Great work.

    May 18th, 2011

Add a comment

RSS Flickr Wordpress