Kendall's "Internet startup checklist":

1. Idea:

  1. Would YOU write a check for your idea?
  2. Don't spill your candy in the lobby.
  3. Is your idea refining or revolutionizing?

2. Funding:

  1. Are your financials realistic if nothing goes right?
  2. Could you see your investors with a 10X, 20X return in 3 years?
  3. Do you have back-up plans b,c,d before quitting your day job?
  4. Do you have a great answer for the most cynical of investors?

3. team:

  1. Can you build your idea or will it take a team of pros?
  2. Is a specific person on your team essential or can he/she be replaced?
  3. Dont give up the farm to recruit talent.
  4. Hire brave & passionate smart people.

4. Product:

  1. Does your product SOLVE a problem?
  2. Beware of feature creep! Customers & prospects add features, not developers.
  3. Stay focused on money earning features, not cool ones.

5. Marketing:

  1. Is it costly (time/resources) to get branded in your target market?
  2. Make a goal of closing a core group of customers the first year. (traction)
  3. Adjust marketing resources to get traction (don't need much).
  4. Be sure to test your "seo / ad-words / ad-sense" properly before banking on them
  5. Nothing is better than "boots on the street." Start knocking on doors.

6. Customer:

  1. How many "loss leaders" do you have?
  2. Does your idea help your customer or is it just a "nice to have"?
  3. Make each customer feel like they are the only customer you have.
  4. Can your customers be up-sold? Do they have peers they could refer?


January 24, 2009 proud papa.

As my troops are growing up, it is always cool to flip through the old camera and video files to see how big they are getting.  The cool factor is we usually look and sound like good parents watching videos and looking at pictures, but needlesstosay, the sun rises and sets on these chillens.   I made this video up to show you all how proud I am of my babies!! (click on the photo)

Want to comment? Comments: 4

Posted by Kendall in family

4 comments so far

  1. very cool. Jennie smiles like her uncle.

    January 24th, 2009

  2. Very nice…you should be very proud.

    January 24th, 2009

  3. Oh what wondeful pictures to look back on… how awesome you both must feel!!

    January 25th, 2009

  4. You are a rock star homer!!

    February 5th, 2009

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